"Essential guidance for the brand-brained…".
The Hindu Business Line
"Asian brand strategist Martin Roll rocks Manila".
The Daily Tribune
"Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands".
INSEAD IQ Magazine
"Iconic Asian Brand Builder Martin Roll".
"Roll's book deserves a spot on boardroom bookshelves…".
New Zealand Management Magazine
"...this book is highly readable. It's sprinkled with interesting case studies that will appeal to the layman as much as the expert."