About Martin Roll

Martin Roll is a leading thought-leader on branding driven by tremendous experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

The Boardroom View: Martin Roll delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies. He is the CEO of VentureRepublic, the leading strategic advisory firm on Branding Excellence. Martin Roll also brings more than 15 years of management experience from the international advertising and branding industry.

Value-driven knowledge: Martin Roll offers rare but truly unique insights drawn from his experiences in advising boardrooms of global corporations for more than 15 years. He expertly strides the industry-academia continuum and delivers superior value to his global audiences. He is a frequent guest lecturer at leading global business schools INSEAD (Singapore and France) and CEIBS in Shanghai. Martin Roll, through his focus on nurturing leadership at the boardroom level, successfully guides corporations in enhancing shareholder value.

Impact-driven style: Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management forum, conference or discussion on the subject of brand leadership, its close link to management and how it drives performance through shareholder value.

New thinking: Martin Roll is the author of the international bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. His much anticipated next management book on how branding is guiding leadership at the boardroom level will be published in 2006.

Culture-driven insights: Martin Roll represents a culturally diverse profile with his globe trotting career spanning different regions of the world. Currently based in Asia, he travels extensively to all parts of the world and represents in-depth knowledge and perspectives of fast-growing Asia and its diverse opportunities and cultures. Many "experts" often fail to engage audiences due to lack of local knowledge and insights, and/or they address audiences in the West claiming to know Asia very well. But few actually have that expertise. Martin Roll effectively bridges this divide and mixes his strengths on boardroom integrity and global branding experience with cultural-driven insights.