Asian Brand Strategy - case stories
Asian Brand Strategy looks at some of the successful Asian companies which have established themselves as strong brands throughout the region and many of them well beyond Asia. By combining classic Asian business heritage with unique insights into their industries and strong management, these companies have built successful brands which others can learn from.
The successful Asian brands featured in Asian Brand Strategy are inspiring examples of how companies from highly diverse beginnings and heritage have created successful brands. It describes their brand journey, their reasons for treading this path, their brand management processes and the major challenges they face in the future.
Any Asian company that aspires to build strong brands can indeed learn a thing or two from the successful Asian brand case stories featured in Asian Brand Strategy:
- Singapore Airlines - an excellent Asian brand
- Amanresorts - the unbranded brand
- Shiseido - the Asian cosmetic giant
- Samsung - the Asian global brand
It is good to see Asian brands becoming successful well beyond Asia. But with two-thirds of the global population, growing economies, a rapidly growing middle class with an increasing disposable income, Asia still boasts only a handful of powerful brands which is a cause for concern.
In the next 10-20 years, Asia will definitely contribute to the next generation of internationally recognized brands. Asian Brand Strategy examines some of these aspiring brands that could make a mark in the global brandscape:
- Jim Thompson - the Asian silk brand
- Li Ning - anything is possible
- Jet Airways - a powerful Indian brand
- Giordano - the Asian clothing brand
Other brands featured in Asian Brand Strategy
Accenture, AC Nielsen, Acer, Adidas, Air Sahara, Akai, Alcatel, Apple iPod, Asian Paints, Audiovox, Banyan Tree Resorts, Bausch & Lamb, BMW, Bossini, Cadbury, Chang Beer, Chanel, Cisco, Citibank, Coca-Cola, Creative Technology, Datacraft, De Beers, Disneyland, Esprit, Epson, Etude, Everton, Fiji Water, Gallup, Giordano, Giorgio Armani, Gillette, Gucci, Hang Ten, Harley Davidson, Haier, Hasselblad, Hero Honda, Honda, HSBC, IBM, ICICI Bank, Indian Airlines, Infosys, INSEAD, Kawasaki Bajaj, Lenovo, LG Electronics, L'Oreal, Louis Vuitton, LVMH, Maersk Sealand, McKinsey, McDonald's, Mercedes, Motorola, NASDAQ, Nike, Nirma, Omnicom Group, Oral B, OSIM, Pantech, Pepsi, Prada, P&G, Ralph Lauren, Red Bull, Reliance Group, Rolls-Royce, SAB, Singha Beer, SK II, Shangri-La Hotels, Sony, Shiriro, Starbucks, Star Cruises, Tag Heuer, TCL, Thai Airways, Tiger Airways, Thompson, Toyota, Trung Nguyen, Unilever, Virgin Group, Watson Wyatt, Wipro, Zen Micro, Yue Sai Kan and others.