“Building successful global brands is - and will be - critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.”
Dominic Barton - Worldwide Managing Director, McKinsey & Company
“Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place.”
John A. Quelch - Lincoln Filene Professor of Business Administration Harvard Business School
"Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing."
Kevin Lane Keller, Professor of Marketing, Tuck School of Business
"As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link - the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOs. A must read that will change perspectives and priorities."
C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, The Ross School of Business, The University of Michigan
"An insightful look into branding as a strategic tool for Asian companies - Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today's dynamic, global market."
N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.
"Branding has become a hot topic for Asian companies which are no longer able to compete purely as contract manufacturers and now need to directly "own" the end consumer. As shelf space in bookstores get filled with myriad books on branding as the next best thing, Martin Roll's book Asian Brand Strategy stands out above the pack. It has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy.
Roll's five major messages - that branding can enhance shareholder value; that it must be led by the top person in a company; that it is not simply slick advertising and PR but a holistic integration of many business functions; that Asian companies must embrace branding to move up the value chain, and that branding strategies can be measured through metrics - resonate strongly within my own company and have been the key factors for Banyan Tree's own success in branding.
I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy".
Ho Kwon Ping, Executive Chairman, Banyan Tree Group
"A must read for all business leaders interested in Asia, Asian Brand Strategy elevates branding to the next level into the boardroom".
Torben Ballegaard Sørensen, former CEO, Bang & Olufsen
"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. With the focus of the world economy gravitating inexorably to the Asia Pacific region, Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow".
Alan Lammin, former Publishing Director, Asia, TIME