Asian Brand Strategy will be launched in a 2nd edition in early 2010. We will keep the current structure and content, but everything will be updated. New case stories will be added also.

Some of the current cases and references are:

Accenture, AC Nielsen, Acer, Adidas, Air Sahara, Akai, Alcatel, Apple iPod, Asian Paints, Audiovox, Banyan Tree Resorts, Bausch & Lamb, BMW, Bossini, Cadbury, Chang Beer, Chanel, Cisco, Citibank, Coca-Cola, Creative Technology, Datacraft, De Beers, Disneyland, Esprit, Epson, Etude, Everton, Fiji Water, Gallup, Giordano, Giorgio Armani, Gillette, Gucci, Hang Ten, Harley Davidson, Haier, Hasselblad, Hero Honda, Honda, HSBC, IBM, ICICI Bank, Indian Airlines, Infosys, INSEAD, Kawasaki Bajaj, Lenovo, LG Electronics, L'Oreal, Louis Vuitton, LVMH, Maersk Sealand, McKinsey, McDonald's, Mercedes, Motorola, NASDAQ, Nike, Nirma, Omnicom Group, Oral B, OSIM, Pantech, Pepsi, Prada, P&G, Ralph Lauren, Red Bull, Reliance Group, Rolls-Royce, SAB, Singha Beer, SK II, Shangri-La Hotels, Sony, Shiriro, Starbucks, Star Cruises, Tag Heuer, TCL, Thai Airways, Tiger Airways, Thompson, Toyota, Trung Nguyen, Unilever, Virgin Group, Watson Wyatt, Wipro, Zen Micro and Yue Sai Kan.

Which other cases would you like included? Write us at: contact@asianbrandstrategy.com

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