Royal Selangor is a classic example of a brand that combines the Asian heritage with global aspirations for growth. Started almost 130 years ago as Selangor Pewter, it became Royal Selangor in 1992, after a royal charter from the erstwhile Sultan of Selangor in Malaysia. Even though pewter lacks the allure of gold or silver, Royal Selangor has been able to capture the attention of customers worldwide through its innovative designs, high quality and by nurturing its brand relevance to customers.

By leveraging on historic and contemporary designs, Royal Selangor has maintained a certain aura around the brand. It has remained relevant to the times and launched new designs that appeal to the younger crowd. The brand has been elevating a non-luxury product beyond just a commodity.

Royal Selangor has been an aggressive acquirer of brands. In 1987, the company acquired the 300 year old Englefields of London that made Crown and Rose pewter. In 1993, Royal Selangor acquired Comyns, one of the oldest silver smiths in the world along with its treasure of over 35,000 drawings. Lastly, Canada's largest pewter maker - Seagull Pewter - was bought into the portfolio in 2002. These bold brand acquisitions have enabled the Royal Selangor brand to establish a firm foothold in international markets.

Royal Selangor is a family controlled organization and has managed to build a strong international brand with a balanced combination of innovative designs and high quality products. The brand has managed the clever blending of its unique heritage and product expertise with acquisitions abroad to establish a strong brand. This illustrates brand acquisition as a feasible growth strategy for Asian corporations.